Cycle Momentum is a worldwide collaborative platform for innovators, connecting entrepreneurs, investors, and creative thinkers from all corners of the world.
Colors & typography
Our selection of colors and fonts complements the content, ensuring the focus remains on the key aspects of the organization.
Simplified the user experience by streamlining navigation and implementing a modernized design
Identifying and addressing issues
The design concept was developed following a UX audit. We gathered details about the services, outlined a basic structure, and identified key areas that needed improvement.
Navigation
The complex information architecture of the site made it difficult to create a unified navigation pattern for the accelerator’s services and programs.
Complex structure
The program and service pages did not fully showcase their benefits, and the overall structure of the site was confusing and disorganized.
Program sorting
To organize program information, we implemented filters by category and industry and added tags for quick navigation across different acceleration programs.
Application process
We replaced the unclear application form with a step-by-step application process, customized for startups, investors, and corporations, to improve segmentation and sorting in the organization’s CRM system.
Outdated design
The site’s design and functionality were outdated and inconsistent, making it difficult to manage and inflexible for future updates.
Sitemap
The primary issue with the old site was its unclear navigation and overly complex structure. Our initial focus was on streamlining the site’s architecture and reducing the number of pages that lacked informational value or purpose.
UX research results
Each study considered various user interaction scenarios with the startup accelerator’s website.
Design system
Maintaining a consistent design across all services is essential for the platform, so we developed a design system that enables quick interface creation. This system provides a familiar framework for drafting and structuring new programs and services.
UI kit
As part of the project, we prepared a UI kit for creating any necessary design elements, aligned with the company’s overall visual concept.
3D visuals
Our CG generalist developed a comprehensive set of 3D illustrations for the platform, designed to be adaptable to various scenarios.
Colors
The platform’s color palette is vibrant yet minimalist, featuring yellow as the signature accent color.
Typography
The Poppins typeface is the foundation of the platform’s typography, used for both headings and body text, following proper typography rules.
First website interaction
From the very beginning, we immerse the user in the company’s context by introducing its core activities.
Post-redesign traffic and interaction analysis
The new site was launched in the first quarter of 2024. Since then, session duration has increased significantly compared to previous metrics.
Total visits
The total number of visits from desktop and mobile devices has increased following the website launch.
Bounce rate
The percentage of visitors who leave after viewing just one page has dropped significantly.
Average engagement
This metric was calculated based on the duration the website remained in focus in the user’s browser.
Monochrome logo variations
Interface design elements
Throughout the project, many design components, sections, and blocks for the platform were developed, ranging from buttons to icons.
Stylized 3D graphics
Responsive layout
We created dedicated layouts for desktops, tablets, and smartphones, ensuring responsiveness and a smooth user experience across all devices.
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