Web design for machinery manufacturer

3D visualization Development UI design UX design UX research Web design +3
Client
CDS ®
Timeline
5 months

CDS specializes in designing, manufacturing, and servicing complete lines of downstream extrusion machinery for a wide range of plastics and rubber extrusion applications, serving customers globally.

2020

Colors & typography

We selected a light grey, white, and the brand’s green and orange palette, along with a clean sans-serif typeface, to enhance readability and ensure the focus remains on the organization’s key services and products.

Monochrome logo variations

Monochrome version
Monochrome version in inversion

Product visualization

Our team visualized and rendered over 150 product models in a photorealistic style to enhance the product presentation. These 3D visualizations have become an integral part of the website’s design and overall aesthetic.

UI
Solutions page
UI
Product catalog

Sitemap

The primary issue with the old site was its confusing navigation and complex structure, so we focused on streamlining the architecture, reducing unnecessary pages, and creating a clear, intuitive product catalog, all of which positively impacted the site’s search engine performance.

Navigation
Services
Products
Solutions
News

First website interaction

With a simplified structure and intuitive navigation, the redesign allows users to easily access vital information on services and solutions, browse the product catalog, and request quotes.

UI
Main page
UI
Solutions page
UI
Solutions section
UI
Product catalog
UI
Solution page

Visuals for product categories

We created highly detailed, realistic renders for over 30 product categories and subcategories, providing a visually clear representation for each category.

Responsive design

To deliver a seamless user experience, we tailored unique layouts for desktops, tablets, and smartphones, ensuring smooth functionality on every device.

Product subcategory
Solutions page
About
Product category

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