Visual identity design for IT company

Brand guide Branding Graphics Logo Research Social media visuals Visual identity +4
 
Client
Operatif
Timeline
1 month

Operatif is an IT company specializing in server installation and providing infrastructure solutions for businesses. The company focuses on delivering stability, security, and reliability in server systems for its clients.

2024
 
 

Colors & typography

The primary color, dark blue, conveys confidence and professionalism while evoking associations with the depth and complexity of technological processes. A clean and modern typeface highlights the company’s technological focus.

 

Monochrome and color logo variations

To increase flexibility, we designed the logo in monochrome and inverted color options, ensuring it works well with the brand’s color scheme and adapts to various applications.

 
Monochrome version
Color version
 
Symbol
Construction
 
What we did:

Developed modern visual identity that emphasizes Operatif’s expertise and reliability in server installation and system administration

 

Brand research & deliverables

Our team’s efforts offered valuable insights into the client’s business and target audience, allowing us to create a distinctive and impactful visual identity.

 
 

Branded materials

The new visual identity effectively communicates Operatif’s core brand values, enhancing recognition and trust among clients. Its new design adapts to both digital and print formats, ensuring consistent brand perception across all touchpoints.

 
Visual identity
Branded materials
 
Visual identity
Box
Visual identity
Envelope
 
Visual identity
Business cards
Visual identity
Branded materials
 

Modern design with a focus on innovation

The new visual identity blends modern design with a focus on technology, reflecting the company’s commitment to delivering advanced IT solutions.

 
Visual identity
Branded materials
 
Visual identity
Coasters
Visual identity
Box
 
Visual identity
Gift bag
Visual identity
Branded materials
 

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