Strategic and effective brand positioning
As a leading branding agency in Montreal, we create compelling brand identities that leave a lasting impact on your audience.
Building a foundation to help your brand's future growth
Logo is an essential attribute of a brand
Logo is a brand's most immediate representation and should be available in both color and monochrome, including inversions.
Adapting spacing to maintain functionality across various sizes
A logo is most effective with clean surrounding space, ensuring high visibility and legibility.
Brand guide
A brand guide outlines the essential design elements needed to create your brand and provides instructions for their application.
Iconography
Iconography enables communication beyond words and language, serving as a pivotal element in branding and digital products.
Visual communication
Icons provide a visual representation of an action or an object, helping users quickly understand their meaning.
Visual recognition
Icons are typically unique to a particular brand or application and contribute to its overall visual identity.
Actions and interactions
Icons can be used to represent various actions or interactions available to users on your platform.
Navigation systems
Brand icons are often used in navigation menus to represent different sections or categories.
Graphics
The inclusion of graphic elements and shapes facilitates the adaptation of brand identity across different formats and media.
Typography
Typography contributes to brand recognition and consistency across different platforms and materials.
Branded materials
Branded materials are essential for defining a brand’s identity and building recognition - a principle we uphold as a leading branding agency in Montreal. They serve to communicate a brand’s message while enhancing authority and visibility.
Stationery
Branded business cards, folders and envelopes are called corporate materials.
Posters
A poster is usually a simple form of advertising, but it can be effective if used correctly.
Roll-ups
Roll-ups are versatile tools for communicating and presenting your brand in any physical environment.
Brochures and booklets
Company brochures are used as an advertising tool to promote the company and its products at conferences and other events.
Consistency across brand elements and materials
Consistent brand elements and materials foster recognition, trust, authority, and memorability, enhancing your brand’s impact.
Recognition
Consistent brand elements make your brand easily recognizable across various platforms and channels.
Trustworthiness
By maintaining consistency, you build trust with your audience, fostering credibility and reliability.
Authority
Consistency helps your brand stand out in a crowded market, enabling easy differentiation from competitors.
Professionalism
A consistent visual identity communicates professionalism and attention to detail, enhancing brand perception.
Memorability
Consistent brand elements create a memorable impression, increasing brand recall among your audience.
Cohesion
Consistency in brand elements ensures all communications and touchpoints align seamlessly, reinforcing brand cohesion.
Product visualization and vector graphics
Three-dimensional product visualization and vector graphics transform product concepts into immersive digital experiences.
Sketching
Creating rough, preliminary drawings or outlines to visually explore ideas or concepts before moving forward with more detailed implementations.
Visualisation
Transforming sketches or concepts into more detailed and refined visual representations, with enhanced clarity and understanding.
Motion
Adding dynamic movement or animation to static visual elements, enhancing engagement and conveying information effectively.
Vector graphics
Crafting digital images through specialized graphic design applications, generating high-quality, scalable visuals unaffected by size or resolution changes.
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