Design by Vision has been providing art services to retail stores, interior designers, the hospitality industry, photographers, educational institutions, and artists for over 25 years.
Colors & typography
One of the core elements of our design strategy was choosing colors and fonts that complement rather than compete with the client’s art and products.
Project objectives and goals
Our primary objective for the project was to creatively and memorably showcase DBV’s artistic and printing services to strengthen the brand’s authority.
Refined the brand assets to create a more distinctive identity within its industry
Our approach to brand development
After extensive brand research, we defined the brand’s character and visual style. Based on this vision, we created a logo and developed visual identity elements.
Logo creation
We developed a versatile logo that remains effective across all formats, from digital screens to print materials.
Brand evolution
Our branding strategy focused on evolving the company’s visual identity to create a unified and compelling presence that resonates with its target audience.
Design application
We applied the new design principles across all branded materials, adapting them to various formats, ensuring consistent and effective representation in every application.
Monochrome & color logo variations
To enhance versatility, we developed the logo in monochrome and inverted color variants, allowing seamless integration with the brand’s color palette.
Branded materials
We implemented the new brand logo on physical materials to demonstrate how it integrates with the company’s refreshed visual style.
Redefined the UI, tackled major usability challenges, and created a more engaging user experience
Sitemap
Recognizing the need for a complete website redesign, we restructured the site and redefined how its services and products are presented. The result is a more intuitive user experience that aligns with the company’s goals.
UX research outcomes
We conducted an in-depth UX research to generate hypotheses and define the strategic direction for our UI/UX design process.
The optimized user experience
Leveraging design foundations established during the brand development phase, the updated user interface emphasizes products, simplifies the purchasing flow, and delivers a significantly improved user experience.
Post-rebranding traffic and engagement analysis
Total visits
Rebranding led to a noticeable boost in website traffic, indicating increased user interest.
Bounce rate
Lower bounce rates signal more effective user engagement and content appeal.
Average engagement
Users are now spending more time on the site, engaging deeply with its content and features.
Responsive layout
The site is designed for smooth performance and consistent appearance across all devices, ensuring optimal user experience and responsiveness.
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