Design by Vision has been providing art services to retail stores, interior designers, the hospitality industry, photographers, educational institutions, and artists for over 25 years.
Colors & typography
One of the core elements of our design strategy was choosing colors and fonts that complement rather than compete with the client’s art and products.
Project objectives and goals
Our primary objective for the project was to creatively and memorably showcase DBV’s artistic and printing services to strengthen the brand’s authority.
Refined the design to make the brand more distinct and recognizable in its field
Our approach to brand development
After extensive brand research, we defined the brand’s character and visual style. Based on this vision, we created a logo and developed key identity elements.
Logo creation
We developed a versatile logo that remains effective across all formats, from digital screens to print materials.
Brand evolution
Our branding strategy focused on evolving the company’s visual identity to create a unified and compelling presence that resonates with its target audience.
Design application
We applied the new design principles across all branded materials, adapting them to various formats, ensuring consistent and effective representation in every application.
Monochrome & color logo variations
To enhance versatility, we developed the logo in monochrome and inverted color variants, allowing seamless integration with the brand’s color palette.
Branded materials
We implemented the new brand logo on physical materials to demonstrate how it integrates with the company’s refreshed visual style.
Reimagined the UI, addressed key challenges, and created an enhanced user experience
Sitemap
Identifying the need for a complete website overhaul, we changed the site’s structure and redefined how services and products are presented. This resulted in a more intuitive user experience aligned with the company’s goals.
UX research outcomes
We conducted an in-depth UX study to generate hypotheses and define the strategic direction for our UI/UX design process.
The optimized user experience
The updated interface, developed using our earlier design solutions from the brand development phase, is product-focused, streamlining the purchasing process and significantly enhancing the user experience.
Post-rebranding traffic and engagement analysis
Total visits
Rebranding led to a noticeable boost in website traffic, indicating increased user interest.
Bounce rate
Lower bounce rates signal more effective user engagement and content appeal.
Average engagement
Users are now spending more time on the site, engaging deeply with its content and features.
Responsive layout
The site is designed for smooth performance and consistent appearance across all devices, ensuring optimal user experience and responsiveness.
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