Via Skincare embodies natural beauty, care, and high standards, offering products designed to keep skin healthy, radiant, and protected.
Colors & typography
Soft pastel tones convey a sense of calm and care, making them well-suited for a skincare brand. The clean lines of Helvetica Neue Condensed complement the palette, adding contrast and visual balance.
Monochrome and color logo variations
We developed monochrome and color logo variations, adapting them for the skincare product line to reflect the brand’s specialization and professional focus.
Designed the packaging, developed a website concept, and created an adaptable logo that works across various applications
Brand research & deliverables
Our team gained valuable insights into the client’s business and product, allowing us to design distinctive and impactful packaging.
Brand research
Conducted an in-depth analysis of the brand’s values, mission, and philosophy. Identified the core messages the brand aims to convey and the emotions it should evoke in its audience.
Competitor analysis
Carried out a detailed study of competitors’ visual styles, including their color palettes, logos, graphic elements, and typography.
Logo design
Developed several logo concepts aligned with the brand’s identity and goals, and tested the final design across various formats and sizes to ensure versatility and legibility.
Packaging design
Designed packaging structures and formats customized to the product type, focusing on functionality and user convenience. Prototypes were tested to ensure the packaging was practical, visually appealing, and easy to manufacture.
Packaging design
The packaging effectively reflects the brand’s core values, emphasizing accessibility through simple forms and minimalist design. Warm colors and graphics enhance visibility, while the use of recyclable materials ensures functionality and sustainability across all applications.
Modern packaging reflecting natural beauty
The new packaging combines modern design with a focus on natural beauty, highlighting Via Skincare’s dedication to high-quality skincare products.
Responsive website concept
Project outcomes
The new packaging design incorporates modern design principles, focusing on creating a memorable visual identity that distinguishes the brand from competitors and fosters an emotional connection with the audience.
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