No Culture is a clothing brand that embodies minimalist design and everyday functionality. Rooted in quality and comfort, the brand crafts versatile wardrobe essentials designed for effortless styling and year-round wear.
Colors & typography
The brand’s new visual identity features thoughtfully chosen colors and typography, designed to convey a modern, approachable, and confident aesthetic that embodies its core values.
Monochrome and color logo variations
The monochrome logo, presented in black on a light background or white on a dark background, highlights the brand’s minimalism and versatility. This version maintains clarity and style across all surfaces, from clothing and accessories to digital materials.
Designed a visual identity that sets the brand apart in the everyday clothing market, combining simplicity with a memorable aesthetic
Brand research & deliverables
The brand research provided valuable insights into differentiating the brand from competitors while meeting audience needs. This foundation enabled a well-structured project, resulting in a cohesive identity that strengthens brand recognition and appeal across all platforms.
Brand research
Performed a comprehensive review of the brand’s mission, values, and vision to define key messages and determine the intended emotional impact on the target audience.
Audience research
Determined the audience’s values, preferences, and expectations, focusing on aspects like easy site navigation, clean design, and a smooth purchasing process.
Logo design
Developed three logo options aligned with the chosen style. Selected a design that is simple, memorable, and adaptable for various platforms.
Packaging design
Developed packaging structures tailored to the product type, prioritizing usability and practicality. Prototypes were evaluated to ensure the packaging is functional, visually appealing, and suitable for production.
Website concept
Designed a website prototype featuring the homepage, product catalog, item pages, brand information etc. Ensured intuitive navigation and structure for a seamless user experience.
Packaging design
The packaging captures the brand’s core values with a focus on simplicity and accessibility. Clean forms and neutral colors improve shelf visibility, while recyclable materials ensure practicality and environmental responsibility across different uses.
Simplicity and functionality of the new visual identity
The new visual identity is designed to be both minimalist and functional. The design balances style with practicality, emphasizing versatility in every interaction with the brand.
Responsive website concept
The website concept is designed for those who value both aesthetics and functionality. It features a simplified interface that keeps the focus on product selection without distractions. Subtle color choices and a clear structure help users quickly find information and make purchases with ease.
UX research outcomes
We evaluated multiple scenarios of user interactions with the new interface to enhance usability and engagement.
Responsive layout
We designed specific page layouts for desktop devices, tablets, and smartphones, ensuring each version is optimized for responsiveness and provides a smooth user experience across all devices.
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