Looplay is a startup that provides game recording technology installation service for sports facilities. The startup also offers an app where players can watch the best moments of their matches, live streams from courts, and much more.
Colors & typography
We chose a color palette and typography that harmonize with the website content, ensuring visual coherence and optimal user experience.
Project objectives and goals
At the beginning of our collaboration, we identified the main objectives that needed focused attention to effectively and clearly present the startup’s product. These objectives included:
Effective presentation
The website needed to clearly explain how the Looplay app works and the benefits it provides to sports facilities and the end users.
Build trust
The website design needed to foster trust among visitors, highlighting the advantages and reliability of the product.
Attract potential clients
The design was required to be informative, engaging, and memorable, making visitors want to learn more about the offered services and product.
Responsive across devices
The website needed to be optimized for viewing on various devices, including mobile phones and tablets, ensuring a seamless user experience across all platforms.
Reintroduce Looplay’s game recording technology and highlight its benefits to potential clients
Conducted a workshop to brainstorm different ways to present Looplay’s game recording technology:
The outcomes of the workshop helped us create a design that was both appealing and informative for potential clients and users.
User experience research
Throughout the UX research phase, we formulated innovative ideas that were later incorporated into the design and structure of a new site.
Core benefits
Listing the main benefits of the Looplay’s recording technology for sports facilities and players, focusing on aspects such as ease of use, reliability, product satisfaction and engagement.
Startup’s feature highlight
Designing an informational block on the website that highlights a specific feature of the startup – the Looplay Button.
Call to action
We determined that the website should prompt visitors to engage in specific actions, such as booking a demo or downloading the app.
App showcase
We decided to use real game recordings from the Looplay app, describe the app’s functionalities that are likely to interest players, and gain the trust of potential clients.
UX research outcomes
We evaluated multiple scenarios of user interactions with the new interface to enhance usability and engagement.
Logo variations
We preserved the original logo and updated the color palette to slightly ‘refresh’ the startup’s visual identity.
Looplay visual design elements
Developed a new Looplay app icon specifically for the App Store.
In just two months, we overhauled the outdated website, developed a new site, and designed social media visuals for the startup
Key benefits of the startup’s recording technology
Throughout the research process, we efficiently applied our ideas across all sections on the website to clearly communicate Looplay service details and product information.
Highlighting the success of connected facilities
Each case study page includes brief information about the club and the results they achieved through collaboration with Looplay. This approach builds trust with potential clients and helps the startup maintain transparency.
Post-launch traffic and interaction analysis
Total visits
There was an increase of total number of visits from desktop and mobile devices since the launch of the website.
Bounce rate
The average percentage of visitors who view only one page before leaving the website has significantly decreased.
Average engagement
This metric was calculated based on the duration the website remained in focus in the user’s browser.
We created social media post templates & designed the startup’s social media profiles
Social media visuals for Facebook, Instagram & Twitter
Responsive layout
We designed specific page layouts for desktop devices, tablets, and smartphones, each optimized to deliver the best user experience and responsiveness on every device.
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