Research

  • Product improvements
  • Research & testing methods
  • Research process

Strategic approach and data-driven results

We analyze data and user behaviors to develop strategies that lead to success.

Formulating unique and insightful strategies

Identifying possible product improvements and process’ optimization

Assessing usability and user experience to identify product enhancements and optimize processes for improved user satisfaction and interaction efficiency.

Version 1.2.8
UX Research
Total issues found: 90

Research and
testing methods

Collecting data on the behavior and needs of the target users.

Aligning our research methods to meet your unique needs

Customizing our research methods to match your specific requirements. Upon project completion, here's what you can expect:

Infographic showing traffic sources: Instagram (12,480), Facebook (6,532), Organic (3,290), LinkedIn (928). Campaign effectiveness is 52k in February 2023 with a rising trend line. Research findings report. Infographic showing traffic sources: Instagram (12,480), Facebook (6,532), Organic (3,290), LinkedIn (928). Campaign effectiveness is 52k in February 2023 with a rising trend line. Research findings report.

PDF research findings report

We provide a comprehensive report, including detailed research findings and recommendations, presented in a structured PDF document.

Learn more
User interface showing a technology selection menu and a pop-up with a profile including name, email, join date, sales made, and list of companies with sales amounts. Research repository. User interface showing a technology selection menu and a pop-up with a profile including name, email, join date, sales made, and list of companies with sales amounts. Research repository.

Research repository in FigJam

We gather and organize research findings into a repository containing all information from user interviews, serving as a database for discovering insights and guiding decision-making.

Learn more

Our process

By developing focused hypotheses for business growth and prioritizing them strategically, we deliver actionable recommendations that facilitate your business's success.

1

Discovering your goals

Prior to conceptualizing a project plan, we engage in stakeholder workshops to deeply understand your business objectives and challenges. During these discussions, we ask fundamental questions to outline the project's vision and identify your audience.

2

Creating a strategy

The hypotheses generated in our workshops steer our research direction, leading us to select research and testing methods aimed at either validating or disproving those informed assumptions. Simultaneously, we outline project objectives and key milestones.

3

Analyzing data

Through data examination, we identify recurring patterns and look for areas of improvement. This analysis forms the cornerstone for developing user personas, journey maps, flow diagrams, ensuring a solid foundation for design and positioning.

4

Documenting insights

Upon project completion, our team records and documents findings from user interviews, surveys, questionnaires, and focus groups. This information enables us to pinpoint user trends, pain points, needs, and preferences.

Helped companies
across various sectors

In the last 5 years, we've conducted numerous studies and supported companies across diverse industries and countries.

All
Completed
In progress
Client
Industry
Result
Status
Cybersecurity
Conducted a website audit, pinpointed interface issues, and offered recommendations for resolution.
In progress
SaaS
Completed UX and diary analysis, which resulted in the development of specific hypotheses and suggestions for the redesign.
Completed
Startup
Performed a thorough market analysis, interviewed existing clients to formulate hypotheses for new business growth opportunities.
In progress
B2B
Carried out UX research, gathered requirements for the corporate website redesign, and tested prototypes with target users.
In progress
Fintech
Created a CJM, pinpointed the causes of customer defection to competitors, and proposed solutions to address the situation.
In progress

Have a project in mind?
Let’s get in touch

Share your project idea with us! If our partnership isn't the right fit, we're happy to provide valuable insights that could still benefit you.

Get in touch

View our projects

See how we transform businesses with our research-driven and innovative design approach.

Haircheck View project
Cycle Momentum View project
Dr. David Mok View project
Double Stallion View project