Branding
About Jocc
Johnev Cycling Club (Jocc) is a brand and community for cyclists.
Project Goal
Our goal was to create effective branding. We achieved this through research and data tailored to the cycling community.
- Designed the brand logo
- Developed a strategy for the brand
- Designed all cycling attributes for the brand
Style
Design
We used a minimalist design of simple lines and shapes, consisting of a three-colour palette for product design, such as:
- Sportswear, accessories, gear
- Envelopes, posters, business cards
