Myosin Therapeutics is a privately held biopharmaceutical company developing medications that target cellular motor proteins, specialized molecular machines that convert energy into mechanical work inside cells.
Colors & typography
We aligned the color palette and typography to create a balanced and engaging visual experience that emphasizes both style and readability.
Logo redesign
We designed a new logo that preserves the company’s original logo concept and symbol while introducing a new typeface for the name.
Monochrome logo variations
The updated logo is available in two versions: one in black and white, and the other with inverted colors. It can also be integrated with the brand’s color palette when needed.
Created a website that highlights the organization’s innovative research in cancer therapy and substance use disorders
Evaluating usability
The old website lacked essential information, while some pages were overloaded with excessive content, making the structure difficult to navigate.
Usability challenges
We conducted a usability study to assess how users interact with the current website. We found that key information was missing, and functional elements were difficult to notice.
Missing touchpoints
Users struggled to find the lab’s addresses and contact details. There were also issues with email communication, and the website’s functionality didn’t allow potential investors to easily contact the company.
Visual disconnect
The site’s visuals were outdated and didn’t align with the company’s focus on therapies for the central nervous system and oncology, while some pages were text-heavy with low-quality graphics.
Sitemap
Following the usability assessment, we developed an updated website structure that enhances user navigation while also improving the site’s search engine visibility.
UI/UX redesign outcomes
UI components
We designed a set of UI components, including buttons, tabs, input fields etc. These were combined into a UI kit to ensure consistency and flexibility, making future design updates easy to implement.
First website interaction
The redesign features a clean layout and simple navigation, making it easy for users to find key information about the development of targeted therapies for central nervous system and oncology indications.
Functional blocks and a clear content hierarchy
Post-redesign traffic analysis
Total visits
Website visits from both desktop and mobile devices have seen a notable increase since the launch.
Bounce rate
Bounce rates have dropped significantly, with fewer visitors leaving after viewing just one page.
Average engagement
User engagement is measured by the time the site remained in focus within the browser, highlighting improved session duration.
Stylized 3D graphics
A key feature of the new design is the 3D visuals that highlight the lab’s key research areas.
Responsive layout
In order to maintain a consistent user experience, we designed specific layouts for desktops, tablets, and smartphones, ensuring responsiveness across all devices.
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