Operatif is an IT company specializing in server installation and providing infrastructure solutions for businesses. The company focuses on delivering stability, security, and reliability in server systems for its clients.
Colors & typography
The primary color, dark blue, conveys confidence and professionalism while evoking associations with the depth and complexity of technological processes. A clean and modern typeface highlights the company’s technological focus.
Monochrome and color logo variations
To increase flexibility, we designed the logo in monochrome and inverted color options, ensuring it works well with the brand’s color scheme and adapts to various applications.
Developed modern visual identity that emphasizes Operatif’s expertise and reliability in server installation and system administration
Brand research & deliverables
Our team’s efforts offered valuable insights into the client’s business and target audience, allowing us to create a distinctive and impactful visual identity.
Market analysis
Conducted a comprehensive market analysis to identify current trends in visual identities, and determine the best strategies for implementing new ideas.
Logo design
Created several logo concepts with a focus on minimalism, and flexibility, ensuring they could be applied across various platforms and mediums.
Color palette selection
Developed a dark blue-based color scheme to symbolize confidence, stability, and professionalism, complemented by additional accent shades for versatility.
Typography
Selected fonts that balance between a formal and futuristic style, supporting the company’s technological identity and focus.
Testing and adaptation
Tested and adapted the new visual identity across multiple formats to ensure adaptability and proper audience perception. Final adjustments were made based on the testing results.
Branded materials
The new visual identity effectively communicates Operatif’s core brand values, enhancing recognition and trust among clients. Its new design adapts to both digital and print formats, ensuring consistent brand perception across all touchpoints.
Modern design with a focus on innovation
The new visual identity blends modern design with a focus on technology, reflecting the company’s commitment to delivering advanced IT solutions.
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