7 Reasons Why Guest Blogging Is Important

If you’ve been researching online marketing since approximately 2012, you may remember a promotion technique that nearly every online marketing expert talked about – guest blogging.

Jeff Bullas and Neil Patel suggest to get the “referral traffic funnelling back to your site ” by posting guest blogs. Today, guest blogging continues to be a successful method to increase website traffic.

If you haven’t heard of the term “guest blogging”, all you need to know is that it is a promotional method . The concept is that you post articles to other niche-related blogs. As a result, you’re able to monitor traffic back to your website, raise your site rank and increase your brand’s reputation.

Here at Webgamma, we sincerely believe that this approach is extremely valuable. This digital marketing technique offers multiple advantages for any website – here’s why guest blogging is great:

Guest blogging will Boost Your Site’s DA

The first thing you need to understand about guest blogging is that it will bring visibility to your website.


You have a chance to obtain ‘do-follow’ backlinks by posting content on someone else’s website. This website will then direct visitors to your blog post. Having numerous high domain authority websites linking to your domain is a MUST because it increases the domain authority (DA) of your website or blog. As a result this method makes sure that you rank higher on Google, Bing, and Yahoo.

The domain authority (DA) is a number on a scale from 1 to 100 which indicates how likely your site is to be ranked on the first page of the SERP’s for any given keyword. If you don’t know what your blog’s DA is, you can use this online domain authority checker to figure it out. Ideally, your website’s DA should be above 30.

You Can Make a Great First Impression by Writing Guest Blogs

If you’re new to the world of blogging, you need to give your audience and clients a chance to get to know you. Therefore, guest blogging is the tool you should use to make a great first impression.

Think about it for a moment – if your post is published on a reputable website or blog, your target audience will see you as someone trustworthy and knowledgeable. For this reason you need to write interesting and high quality content. Tell your target audience that you’re someone who knows and understands their challenges. Let your audience know that you’re willing to educate them on the topic and help them overcome the challenges they’re facing.

You Can Make Great Connections with Other Bloggers in Your Field

Sometimes, bloggers and influencers in your industry may seem difficult to reach, but that’s usually not the case. Once you become a contributor on a platform, you’ll have more opportunities to engage with other content creators.

Some sites that encourage guest posts work on building communities for their contributors. As part of that network, you’re most likely to join a chat with other contributors, exchange emails and build stronger relationships with them.

You’ll come up with New Ideas for Your Content

In the previous section, we noted that you’re going to have the opportunity to reach out to other bloggers in your community.  Therefore, make the most out of your growing network. Transform business relationships into collaboration opportunities.

You may conduct interviews, create online tutorials and podcasts, and other posts with influencers from your niche.

You’ll be able to Grow Your Social Media Following

Once your post is shared on a reputable website, remember that a lot of people are going to see your post. You will be perceived as a reputable author who produces unique content. This is essentially the kind of author that gets a lot of feedback and social exposure.

So, if you really want to increase the number of followers you have on social media, update your author profile and include links to your social media accounts.

This is one of the oldest tricks in the book – it’s super quick and effective.

You’ll be able to Improve Your Writing Skills 

Despite the fact that 43% of visitors typically only skim-read blog posts, you should still care about the text structure of a blog, the descriptions you use in posts, and the writing style itself.

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All we can tell you about writing is that practice makes it perfect. With time, writing will become easier, and your style will evolve. People will notice this within your community.

Readers will Actually Consume your Content 

Imagine the following situation:

You come up with an idea as a skilled chef-blogger to write about 10 spices every household should have. Then, you write an in-depth article about how to use these spices at home. You find the right images and share the article on your blog.

Like a true blogger, you plan to promote this post a little. One week later there are only 30 page views. You check the statistics on Google Analytics and see that the Average Time on Page is about 25 seconds.

Here’s a different scenario:

This time, you wrote a blog post and submit it to one of the top culinary sites that that work with other contributors. Now, you’ve got thousands of views on that article, while the average time a user spends on a website is up to 4 minutes.

Do you see the difference?

Therefore, if you’re just getting started, you’re not going to get as much visibility and traffic as you want. Fortunately, you can use guest blogging to help you reach out to your audience.


In conclusion, if you have any questions or if you’re interested in improving your brand’s online presence, email us. We’re experienced in Search Engine Optimization. Over the course of 5+ years we collected an extensive list of reputable, niche-related guest blogging platforms.